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Wednesday, August 26, 2026

The CEO of America’s Most Popular Fuel Stop Buc-ee’s Just Said What Every Business Owner Is Thinking

 Buc-ee’s founder and CEO Arch “Beaver” Aplin III was at the grand opening of his company’s first Arkansas location in Benton last week when he said something that resonated across the country: “I’m starting to realize life’s too short to try to build in places that people don’t appreciate what you’re bringing.”

Seven words. The entire red state/blue state business migration story in one sentence.

Aplin explained his expansion philosophy plainly: “When you find a conservative, business-friendly state with a phenomenal workforce, it makes a difference.” That’s the formula. And it explains why Buc-ee’s — a company that has become a genuine American phenomenon, the kind of roadside stop that a German soccer tourist goes viral raving about after visiting for the first time — is expanding through the South and choosing Arkansas over California.

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